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Tracker Privacy Policy

Last updated: May 2026

Tracker Group, Inc., and their affiliates, as applicable (“Tracker,” “we,” “us,” or “our”), respect your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website located at https://mytracker.ai, use the Tracker platform, interact with our applications, products, services, websites, communications, or other offerings that link to this Privacy Policy, or otherwise communicate with us (collectively, the “Services”).

This Privacy Policy also describes choices and rights you may have regarding your Personal Information. Please read it carefully.

By using the Services, you acknowledge that we process Personal Information as described in this Privacy Policy. If you do not agree with this Privacy Policy, you should not use the Services.

This Privacy Policy should be read together with our Terms of Service, Cookies Policy, Platform Subscription Agreement, Data Processing Addendum, and any applicable order form or supplemental terms.

1. Summary

This summary highlights key points from this Privacy Policy. Please review the full Privacy Policy for more detail.

  • We provide digital twin, spatial data, platform, and related services. Our Services may process images, videos, spatial information, account information, usage information, and other data submitted by or on behalf of customers and users.
  • We collect information you provide, information generated through use of the Services, information collected automatically, and information from third parties.
  • We use information to provide, secure, maintain, support, analyze, and improve the Services; communicate with you; process payments; comply with law; and for marketing where permitted.
  • We may use cookies and similar technologies. Please review our Cookies Policy for more detail.
  • We may share information with service providers, business partners, integrated third-party services, affiliates, legal authorities, and parties involved in business transactions.
  • We do not knowingly collect Personal Information from children under 16.
  • You may have privacy rights depending on where you live, including rights to access, correct, delete, or opt out of certain processing.

2. Definitions

For purposes of this Privacy Policy:

“Account” means an account created to access or use the Services.

“Customer” means a business, organization, individual, or other person that purchases, subscribes to, or otherwise uses the Services.

“Customer Data” means information, data, images, files, prompts, content, materials, or other data submitted, uploaded, transmitted, posted, or otherwise made available to Tracker by or on behalf of a Customer or user through the Services.

“Customer Image Data” means Customer Data uploaded, submitted, captured, or otherwise made available in the form of images, video, spatial data, 2D or 3D imagery, annotations, tags, rich media, or similar content relating to a property, structure, location, or premises.

“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identified or identifiable individual. Personal Information does not include aggregated, anonymized, de-identified, or other information that does not identify an individual where treated as non-personal information under applicable law.

“Platform” means Tracker’s proprietary cloud-based application platform.

“Services” has the meaning described above and includes our website, Platform, applications, features, tools, support, communications, and related offerings.

“Tracker Space” or “Space” means a digital twin, spatial representation, or other virtual representation of a property, structure, space, location, or physical environment created or processed using Tracker technology.

3. Our Role Under Privacy Laws

Depending on the context, Tracker may act as a “controller,” “business,” “processor,” “service provider,” or similar role under applicable privacy laws.

When we collect and use Personal Information for our own business purposes, such as website operation, account management, billing, marketing, security, analytics, and business administration, we generally act as a controller or business.

When we process Personal Information on behalf of a Customer under a written agreement, we generally act as a processor or service provider. In those cases, the Customer is responsible for determining the purposes and means of processing, providing required notices, obtaining required consents, and responding to privacy rights requests. If you are an end user of one of our Customers and have questions about Personal Information processed on behalf of that Customer, please contact the Customer directly.

4. Eligibility and Children’s Privacy

The Services are intended for users who are at least 18 years old. We do not knowingly collect Personal Information from children under 16. If we learn that we have collected Personal Information from a child under 16 without appropriate consent, we will take reasonable steps to delete it.

If you believe a child has provided us with Personal Information, please contact us using the information in the “Contacting Us” section below.

5. Personal Information We Collect

We collect Personal Information in several ways, including information you provide to us, information collected automatically, information generated through use of the Services, and information received from third parties.

5.1 Information You Provide to Us

We may collect information you provide directly to us, including:

  • Account information, such as name, email address, username, password, company name, role, and account preferences.
  • Business contact information, such as company name, title, business address, phone number, and work email address.
  • Billing and payment information, such as billing address, transaction details, subscription details, payment method information, and related financial information. Payment card information may be processed by our payment processors.
  • Customer support information, such as your name, contact information, support requests, messages, attachments, and other information you provide when contacting us.
  • Communications information, such as information you provide when subscribing to newsletters, responding to surveys, registering for events, requesting demos, submitting forms, or communicating with us.
  • Content you submit, such as images, videos, files, spatial data, annotations, tags, comments, prompts, descriptions, and other Customer Data uploaded or submitted through the Services.
  • Professional or employment-related information, such as company affiliation, job title, department, or professional interests.
  • Preferences, such as marketing preferences, notification settings, cookie preferences, and product settings.

5.2 Information Collected Automatically

When you visit our website, use our Platform, interact with emails, or access the Services, we may automatically collect information such as:

  • IP address;
  • browser type and version;
  • device type and identifiers;
  • operating system;
  • user settings;
  • referring and exit pages;
  • pages or features viewed;
  • dates and times of visits;
  • time spent on pages or features;
  • links clicked;
  • search terms;
  • crash logs, diagnostic data, and performance data;
  • approximate location inferred from IP address;
  • account login status and session information;
  • interactions with marketing emails and other communications; and
  • information about how your device interacts with our website and Services.

We may collect this information through cookies, pixels, web beacons, local storage, server logs, analytics tools, and similar technologies. Please review our Cookies Policy for more information.

5.3 Information Generated Through Use of the Services

When you use the Services, we may collect or generate information related to your use, including:

  • usage activity, workflows, and feature interactions;
  • uploaded, captured, or processed Customer Image Data;
  • Tracker Spaces, digital twins, spatial data, measurements, object labels, annotations, descriptions, or other outputs;
  • AI prompts, commands, inputs, outputs, generated summaries, and related interaction data;
  • support, troubleshooting, system performance, and quality assurance data;
  • security, authentication, audit, and access logs;
  • device, camera, sensor, positional, and spatial information where enabled or submitted through the Services; and
  • aggregated, anonymized, de-identified, or derived information created from use of the Services.

5.4 Information From Third Parties

We may receive information from third parties, including:

  • Customers, employers, administrators, or other users who invite you to use the Services;
  • authorized resellers, channel partners, referral partners, or business partners;
  • payment processors and financial institutions;
  • identity, fraud prevention, and security providers;
  • analytics, advertising, and marketing providers;
  • publicly available sources;
  • social media platforms or third-party login providers, if you interact with us through those services;
  • third-party integrations you authorize; and
  • vendors or service providers that help us operate the Services.

We may combine information received from third parties with other information we maintain.

6. Sensitive Information and Customer Responsibilities

You should not intentionally upload, submit, or transmit sensitive Personal Information or regulated data through the Services unless expressly permitted by Tracker in writing and supported by an applicable agreement.

This includes special category data, protected health information, biometric identifiers, government identification numbers, financial account credentials, children’s data, precise geolocation data not required for the Services, payment card data outside approved payment flows, and other highly sensitive or regulated information.

Customers are responsible for ensuring that they have all required rights, notices, consents, permissions, and lawful bases to capture, upload, submit, store, process, share, and use Customer Data, including any Personal Information contained in images, videos, spatial data, or other content relating to a property, structure, location, person, owner, occupant, tenant, visitor, contractor, or other individual.

7. How We Use Personal Information

We may use Personal Information for the following purposes:

7.1 Provide and Operate the Services

We use Personal Information to provide, operate, maintain, host, authenticate, and administer the Services, including Accounts, subscriptions, user access, customer support, platform features, digital twins, Tracker Spaces, uploaded content, generated outputs, and related functionality.

7.2 Process Customer Data and Generate Outputs

We may process Customer Data, Customer Image Data, spatial data, prompts, commands, and other inputs to create, process, modify, display, support, and make available Tracker Spaces, Tracker Digital Assets, AI-generated content, measurements, descriptions, labels, summaries, and other outputs.

7.3 Support, Troubleshooting, and Customer Service

We use information to respond to inquiries, provide technical support, investigate issues, troubleshoot bugs, improve functionality, and communicate with you about the Services.

7.4 Security, Fraud Prevention, and Enforcement

We use information to protect the Services, detect and prevent fraud, abuse, unauthorized access, security incidents, illegal activity, and violations of our Terms of Service or other policies.

7.5 Billing, Payments, and Account Administration

We use information to process transactions, manage subscriptions, send invoices, collect payments, administer accounts, verify payment information, respond to billing inquiries, and maintain business records.

7.6 Communications

We use information to send service-related communications, administrative messages, security notices, billing confirmations, policy updates, account notifications, support responses, and other non-marketing communications.

7.7 Marketing and Business Development

Where permitted by law, we may use information to send newsletters, product updates, event invitations, surveys, offers, and other marketing communications. You may opt out of marketing communications as described below.

7.8 Analytics and Improvement

We use information to understand how users interact with the Services, compile statistics and analysis, improve product features, develop new features, measure performance, conduct research, train and improve systems where permitted, and enhance user experience.

7.9 Legal Compliance

We use information to comply with applicable laws, regulations, legal processes, governmental requests, contractual obligations, audit requirements, and corporate reporting obligations.

7.10 Business Transactions

We may use information in connection with an actual or potential merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of assets, or transfer of all or part of our business.

8. AI, Machine Learning, and Automated Features

The Services may include artificial intelligence, machine learning, computer vision, language model, spatial processing, object recognition, measurement, summarization, navigation, defurnishing, property description, or other automated features.

We may process inputs and outputs, including images, video, spatial data, prompts, commands, annotations, generated descriptions, labels, and other Customer Data, to provide these features, improve quality, maintain safety and security, troubleshoot issues, and develop or improve the Services, subject to applicable agreements and law.

AI-generated outputs may be inaccurate, incomplete, or unsuitable for a particular purpose. Users are responsible for reviewing and validating outputs before relying on them or sharing them.

Where we process Customer Data on behalf of a Customer, our use of that data for model training or product improvement may be governed by the applicable customer agreement, Data Processing Addendum, or other written terms.

9. Cookies and Similar Technologies

We use cookies, pixels, web beacons, local storage, server logs, analytics technologies, and similar tools to operate, secure, personalize, analyze, and improve the Services.

These technologies may help us remember preferences, maintain sessions, understand traffic and usage patterns, diagnose technology problems, improve functionality, measure communications, and provide relevant content or marketing where permitted.

For more information, please review our Cookies Policy.

10. How We Disclose Personal Information

We may disclose Personal Information in the following circumstances:

10.1 Service Providers

We may disclose Personal Information to vendors, contractors, and service providers that help us operate our business and provide the Services, including hosting, cloud infrastructure, data storage, analytics, customer support, communications, billing, payment processing, fraud prevention, security, marketing, professional services, and business operations.

These service providers are authorized to use Personal Information only as necessary to provide services to us or as otherwise permitted by law and applicable agreements.

10.2 Customers and Account Administrators

If your Account is associated with a Customer, employer, organization, or administrator, we may disclose information about your Account and use of the Services to that Customer or administrator, including account information, usage information, content, access logs, settings, and support information.

10.3 Other Users and Public Sharing

The Services may allow you or your organization to share Tracker Spaces, links, embeds, Customer Data, outputs, comments, annotations, or other content with other users, third parties, or the public.

If you or your organization make content public or share it with others, that content may be viewed, copied, saved, indexed, redistributed, or used by others. We are not responsible for third-party use of content that you or your organization make available.

10.4 Third-Party Integrations and Services

We may disclose information to third-party services, integrations, platforms, applications, or partners when you or your organization authorize or enable the integration or direct us to share information.

Once information is shared with a third party at your direction, the third party’s privacy policy and practices apply.

10.5 Affiliates

We may disclose information to our affiliates, subsidiaries, parent companies, and entities under common control, if any, for purposes consistent with this Privacy Policy.

10.6 Business Partners and Resellers

We may disclose information to authorized resellers, referral partners, channel partners, implementation partners, or other business partners where necessary to provide, sell, support, or administer the Services.

10.7 Legal, Safety, and Compliance

We may disclose information if we believe disclosure is necessary or appropriate to:

  • comply with applicable law, regulation, subpoena, court order, legal process, or governmental request;
  • enforce our Terms of Service, agreements, or policies;
  • protect the rights, property, safety, and security of Tracker, users, Customers, third parties, or the public;
  • detect, prevent, or address fraud, security, technical, or illegal activity;
  • investigate and defend against claims or allegations; or
  • cooperate with law enforcement, regulators, or private parties where legally permitted.

10.8 Business Transactions

We may disclose or transfer information in connection with an actual or potential merger, acquisition, financing, investment, reorganization, bankruptcy, receivership, sale of company assets, or other business transaction.

10.9 Aggregated, Anonymized, and De-Identified Information

We may disclose aggregated, anonymized, de-identified, or non-personally identifiable information for any lawful purpose, including analytics, benchmarking, research, product development, marketing, and business purposes.

11. Online Advertising and Analytics

We may work with third-party analytics and advertising providers to understand how users interact with our website and Services, measure marketing effectiveness, and provide content or advertising that may be relevant to your interests.

These providers may use cookies, pixels, web beacons, device identifiers, and similar technologies to collect information about your activity over time and across websites or services.

Depending on where you live, this may be considered “sharing,” “targeted advertising,” or a “sale” of Personal Information under certain privacy laws. You may have the right to opt out of such processing as described in the “Your Privacy Rights” section below.

12. International Transfers

Tracker is based in the United States, and the Services are operated from the United States. If you access the Services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other jurisdictions where we or our service providers operate.

These jurisdictions may have data protection laws that differ from those in your jurisdiction. Where required by applicable law, we use appropriate safeguards for international transfers of Personal Information, such as contractual protections or other legally recognized transfer mechanisms.

13. Data Retention

We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide the Services, comply with legal obligations, resolve disputes, enforce agreements, maintain business records, prevent fraud, secure the Services, and satisfy legitimate business purposes.

Retention periods vary depending on the type of information, the context of collection, the sensitivity of the information, legal requirements, contractual obligations, and business needs.

We may retain aggregated, anonymized, de-identified, or non-personally identifiable information for any lawful purpose.

14. Data Security

We use reasonable administrative, technical, organizational, and physical safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration, and destruction.

However, no method of transmission over the internet and no system of storage is completely secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your Account credentials and for controlling access to devices, browsers, and systems you use to access the Services.

If we become aware of a security incident involving Personal Information, we will provide notice as required by applicable law.

15. Your Choices

15.1 Account Information

You may be able to access, update, or correct certain Account information through your Account settings. You may also contact us to request assistance.

15.2 Marketing Communications

You may opt out of marketing emails by following the unsubscribe instructions in the email or by contacting us. Even if you opt out of marketing emails, we may still send administrative, transactional, security, billing, account, and service-related communications.

15.3 Cookies

You can manage cookies through your browser settings and, where available, through our cookie banner or preference center. For more information, please review our Cookies Policy.

15.4 Third-Party Integrations

You may be able to disable or modify third-party integrations through your Account settings or the applicable third-party service. If you disable an integration, some features may no longer work.

16. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have some or all of the following rights regarding your Personal Information:

  • Access. You may request access to Personal Information we maintain about you.
  • Portability. You may request a copy of certain Personal Information in a portable format.
  • Correction. You may request that we correct inaccurate Personal Information.
  • Deletion. You may request that we delete certain Personal Information.
  • Restriction. You may request that we restrict certain processing.
  • Objection. You may object to certain processing.
  • Withdrawal of consent. Where processing is based on consent, you may withdraw consent at any time.
  • Opt out of marketing. You may opt out of marketing communications.
  • Opt out of targeted advertising, sale, or sharing. You may opt out of certain disclosures or processing that may be considered targeted advertising, a sale, or sharing under applicable law.
  • Appeal. You may appeal our decision regarding a privacy rights request where applicable law provides such a right.
  • Complaint. You may lodge a complaint with a competent data protection authority.

To exercise privacy rights, please contact us using the information in the “Contacting Us” section below. We may need to verify your identity before fulfilling your request. We will respond in accordance with applicable law.

If your request relates to Personal Information we process on behalf of a Customer, we may direct you to contact that Customer or may forward your request to the Customer where appropriate.

We will not discriminate against you for exercising privacy rights.

17. U.S. State Privacy Notice

This section applies to residents of U.S. states with comprehensive privacy laws, including California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia, and other states with similar laws, to the extent applicable.

17.1 Categories of Personal Information We Collect

Depending on your relationship with us, we may collect the following categories of Personal Information:

  • Identifiers, such as name, email address, username, IP address, account identifiers, and business contact details.
  • Customer records information, such as billing address, payment-related information, transaction records, and account records.
  • Commercial information, such as products or services purchased, subscription details, payment history, and customer support history.
  • Internet or other electronic network activity information, such as browser information, device information, pages viewed, links clicked, interactions with the Services, and usage logs.
  • Geolocation information, such as approximate location inferred from IP address and location-related data submitted through the Services.
  • Audio, electronic, visual, or similar information, such as images, videos, spatial data, support recordings, or other content you or your organization submit.
  • Professional or employment-related information, such as company, role, title, and business contact information.
  • Inferences, such as preferences, interests, and usage patterns.
  • Sensitive Personal Information, only where provided or processed in limited circumstances, such as account login credentials or information contained in Customer Data. You should not intentionally submit sensitive Personal Information unless expressly permitted.

17.2 Sources of Personal Information

We collect Personal Information from you, your device, your use of the Services, Customers and administrators, third-party integrations, service providers, business partners, payment processors, and publicly available sources.

17.3 Purposes for Collection, Use, and Disclosure

We collect, use, and disclose Personal Information for the purposes described in the “How We Use Personal Information” and “How We Disclose Personal Information” sections above.

17.4 Categories of Recipients

We may disclose Personal Information to service providers, Customers and administrators, other users or third parties selected by you or your organization, third-party integrations, affiliates, business partners, resellers, professional advisors, government authorities, legal parties, and parties involved in business transactions.

17.5 Sale, Sharing, and Targeted Advertising

Tracker does not sell Personal Information for money. However, depending on how certain privacy laws define “sale,” “sharing,” or “targeted advertising,” some analytics, advertising, marketing, or third-party cookie activities may be considered a sale, sharing, or targeted advertising.

Where required by applicable law, you may opt out of such activities by using our cookie preference tools, following instructions in our Cookies Policy, enabling a legally recognized browser-based opt-out preference signal, or contacting us.

17.6 Sensitive Personal Information

We do not use or disclose Sensitive Personal Information for purposes that require a right to limit under California law, unless we provide a separate notice and choice where required.

17.7 Retention

We retain each category of Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

17.8 California “Shine the Light”

California Civil Code Section 1798.83 permits California residents to request certain information regarding disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact us using the information below.

18. European, UK, and Swiss Privacy Notice

This section applies to individuals located in the European Economic Area, the United Kingdom, or Switzerland, to the extent applicable.

18.1 Legal Bases for Processing

We process Personal Information based on one or more of the following legal bases:

  • Performance of a contract, including to provide the Services, manage Accounts, process payments, and communicate with you about the Services.
  • Legitimate interests, including to operate, secure, improve, analyze, and market the Services; prevent fraud and abuse; enforce agreements; and develop our business, provided those interests are not overridden by your rights and interests.
  • Consent, including where required for certain cookies, marketing communications, or optional features.
  • Legal obligations, including to comply with laws, regulations, legal processes, and governmental requests.
  • Vital interests or public interest, where applicable and permitted by law.

18.2 Your Rights

Subject to applicable law, you may have the right to access, correct, delete, restrict, object to processing, request portability, withdraw consent, and lodge a complaint with a supervisory authority.

18.3 International Transfers

Where we transfer Personal Information outside the EEA, UK, or Switzerland, we use legally recognized transfer mechanisms where required, such as standard contractual clauses or other appropriate safeguards.

19. Public Areas and Shared Content

The Services may allow users to post, share, publish, embed, or otherwise make content available to other users, third parties, or the public. This may include Tracker Spaces, links, annotations, comments, tags, images, videos, descriptions, or other content.

Information made public or shared with others may be viewed, copied, saved, indexed, cached, redistributed, or used by others. Please use caution when sharing content or making content public.

20. Third-Party Links and Services

The Services may contain links to third-party websites, applications, platforms, services, or content. This Privacy Policy does not apply to third-party services. We are not responsible for the privacy practices, security, content, or policies of third parties.

Your interactions with third-party services are governed by their own privacy policies and terms.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or Services.

When we update this Privacy Policy, we will revise the “Last updated” date above. If we make material changes, we may provide additional notice, such as by posting a notice on our website, displaying a notice through the Services, or sending an email.

Your continued use of the Services after an updated Privacy Policy becomes effective means you acknowledge the updated Privacy Policy.

22. Contacting Us

If you have questions, comments, complaints, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Tracker Group, Inc.
Attn: Privacy Issues
187 Wolf Road, Suite 300
Albany, NY 12205
Email: legal@mytracker.ai

For privacy rights requests, please include enough information for us to verify and process your request. If you are contacting us on behalf of another person, we may request proof of authorization.