Last week on the All-In Podcast, Jensen Huang shared a simple idea that stuck with me:
“Every job has a task and a purpose. AI will take over the task so humans can focus on the purpose.”
He used radiology as an example. Years ago, many believed computer vision would replace radiologists. The logic seemed obvious, if a machine can read scans faster and more accurately, why would you need the human? But what actually happened was the opposite. AI improved the speed and quality of scans, which allowed radiologists to focus on what truly matters diagnosing patients, collaborating with doctors, and improving outcomes. As a result, demand didn’t go down. It increased. More scans were done, more patients were treated, and the role became more impactful.
That framing applies directly to what Tracker is delivering to the residential rental property operations. Especially since it focuses on my favorite example… computer vision!
Today, inspections are largely task-driven. Walking units, taking photos, writing notes, documenting conditions, and making subjective calls. It’s time-consuming, inconsistent, and often dependent on the individual performing the work. But none of those tasks are the real purpose.
The purpose of an inspection is much bigger. It’s about turning units faster. It’s about understanding the true condition of an asset. It’s about making better repair vs. replace decisions. It’s about protecting owners, creating transparency, and delivering a better experience for residents.
AI and computer vision won’t replace leasing agents, technicians, or property managers. But they will take over the repetitive, manual parts of the job the documentation, the interpretation, the inconsistencies and turn them into structured, objective data.
When that happens, the role changes.
Operators spend less time capturing information and more time acting on it. Decisions become faster and more consistent. Teams align around the same source of truth. And the focus shifts from completing tasks to improving outcomes.
This is how entire industries evolve. Not by removing people, but by elevating them.
The task gets automated. The purpose becomes the job. Take a look at every job at a rental property and define the purpose of that job. Then look at the tasks and see which ones new technology can help you remove.
That’s the shift we’re starting to see and it’s only the beginning.
Track On!
Thank you Brad Gerstner David Friedberg Chamath Palihapitiya & Jason Calacanis for another amazing All In Pod.
